Job Details

Channel Strategy and Marketing Leader

Seeking a highly motivated channel strategy and marketing leader focused on the growth of the North American Power Efficiency Solutions (PES) business. The successful candidate will define and implement the channel strategy and drive effective channel management and marketing programs to enable growth. This role requires strategic planning, market analysis, relationship management, and program oversight to drive revenue growth and meet company goals.

PES is one of three operating segments with approximately $1.7 billion in revenue and produces electric motors, variable speed controls, and air moving solutions which are sold in the residential heating and ventilating, water heating, commercial refrigeration, pump, leisure water, and other OEM and aftermarket products. Brands include Genteq motors, as well as Fasco, Elco, DEC Star, Leeson, motor and blowers.

Major Responsibilities:

• Develop and execute a successful channel structure and strategy that leverages the strengths of a direct sales force, manufacturer reps, distributors and e-commerce to drive growth and create a competitive advantage in a specified region.
• Develop and recommend strategic sales analysis of the competitive landscape and addressable markets, including identifying and developing new and unidentified channel opportunities. Identify new market opportunities, assess potential channel partnerships, and develop strategy to improve RRX PES channel approach and execution.
• Provide leadership for developing and implementing channel marketing programs to promote PES North America's products and services in alignment with the business strategy, our customer's needs and revenue goals.
• Collect and analyze market competitive intelligence, understand competitor products, pricing, and market activities, and provide reference for company decision-making.
• Align and standardize marketing strategies across multiple channels, ensuring consistent brand messaging and operational efficiency.
• Drive improved share and revenue growth with distributors through establishing strong collaborative relationships among cross-functional teams, including - Sales, Commercial Excellence, Customer Care, Marketing, and Product Management.
• Identify, develop, manage, and maintain relationships with strategic distributor partners.
• Forecast annual, quarterly, and monthly sales revenue streams accurately. Provide feedback on program incentive structure models to drive maximum effectiveness and continuous program improvement.
• Assess the sales team's performance to develop countermeasures as appropriate so growth targets are met.
• Collaborate with Sales and Marketing to develop and drive channel-specific marketing strategies, including co-op fund utilization, campaign management, price books, and partner programs and events.
• Manage incentive structures, including rebate program design and management, to drive partner performance.
• Drive continuous improvement for ease of business, customer satisfaction, and reduced operational costs.
• Analyze rebate program effectiveness, adjusting structures to optimize results and maintain competitiveness.
• Lead negotiations and finalize agreements with Regal Rexnord channel partners, ensuring mutually beneficial terms.
• Track, measure, and report effectiveness against sales and growth targets. Establish process and structure quarterly for channel business reviews with strategic partners to ensure partner growth and performance targets are met.
• Ongoing evaluation and refinement of channel programs to support the evolution of the business: training programs, marketing programs, sales enablement, and additional channel presence.

Basic Qualifications:

• BS in Business, Marketing, or a related field or 10+ years of relevant experience
• 5+ years in relevant sales/marketing experience
• Strong presentation communication skills
• Strong/passionate customer focus
• Sales experience focusing on distributors and OEMs
• Strong analytical, problem solving, negotiation, and relationship management skills
• Ability to manage multiple projects and work to tight deadlines
• Strong computer skills Experience with Microsoft Office (Word, Excel, and PowerPoint Outlook & Teams)
• Ability to work independently and remotely

Desired Qualifications:

• Experience working with 80/20, and Power BI
• Channel marketing and leadership experience
• Expertise in B2B marketing and channel dynamics
• High level of personal initiative, energy, and ownership of business results

Location: PA, NY, NJ

Travel: 20%